Verdant
Overview
Verdant Spa, located within the Voco Hotel, wanted a website that positioned it as an upscale wellness destination in its own right, distinct from the hotel's general hospitality offering, and that converted visitors into bookings directly. The site needed to communicate serenity, surface treatments clearly, and make the booking process as frictionless as possible.
Type
Website Design // Health & Beauty
Scope
UI design, micro-interactions, UX research (stakeholder interviews, competitive audit), Information architecture, dev handoff documentation.
Design Approach
The visual direction was built from the spa's atmosphere outward. Deep forest green paired with warm cream creates an immediate sense of calm and luxury. Every spacing decision and typographic choice was made to give the content room to breathe. Visitors move through the site at the pace the spa would want them to.
The homepage was structured as a guided journey: a welcoming entry, followed by the four treatment categories, each with enough detail to orient the visitor and a direct path to either learn more or book immediately. The goal was to reduce the number of steps between arriving on the site and committing to an appointment.
Booking Section
The booking flow was treated as the primary UX challenge of the project. I approached it through surfacing only what the user needs at each step, in the right order, without front-loading decisions. The flow moves through treatment selection, date and time, and confirmation in a clear sequence.
UX & Iterations
Research began with stakeholder interviews to understand the spa's goals, primary clientele. A competitive audit mapped how comparable wellness destinations, particularly within hotel properties, structured their digital presence and booking flows. From there: IA, and the full booking flow, then visual design.
The earthy, minimal visual language wasn't arrived at arbitrarily, and the case study documentation traces those decisions from reference to final screen. The final site was designed responsively across desktop, tablet, and mobile, with particular care paid to the booking flow on mobile where most wellness-related searches happen.
Sitemap, Booking flow & Discovery flow
Components
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