Who
I'm a designer based in Beirut with a background in graphic design and a minor in marketing. I built my UI and product skills largely on my own, through client work, independent study, and figuring things out as I went.
Before my current role, I interned at M&C Saatchi MENA, where I got my first real look at how design functions inside a large agency. The pace, the collaboration, the gap between what you design and what actually ships.
I'm currently the UX/UI designer at Create Advertising Agency — the only one. That's meant learning to move fast without sacrificing structure, and making design decisions I can stand behind without anyone to check them with.
What
I've worked across a varied range of projects: delivery apps, restaurant operations platform, a spa booking website, a luxury clothing brand, a corporate investment firm, and the agency's own website. Different constraints, same core approach.
I care about the full picture, not just how something looks, but how it's organized, how a user moves through it, what happens when something goes wrong, and how the decisions hold up. The visual and the structural aren't separate things for me.
How
I design in systems rather than one-off screens. That means naming things properly, building components that scale, documenting decisions as I make them, and thinking about the edge cases before they become someone else's problem. I work iteratively and build on versions to achieve a better outcome.
I also use AI actively as part of my workflow. For research, copy, rapid iteration, and thinking through problems. A tool to bounce ideas off of and expand the results. It's part of how I work, not a shortcut.
Where
I'm building toward product designer and design engineer roles. I want to work closer to the implementation layer, understanding front-end constraints well enough to design with them in mind, and being able to speak the same language as the engineers I'm working with.
I've got foundations in HTML and CSS, and I publish in Framer, which has given me a working feel for the gap between design intent and production reality. Closing that gap is what I'm interested in.
Who
I'm a designer based in Beirut with a background in graphic design and a minor in marketing. I built my UI and product skills largely on my own, through client work, independent study, and figuring things out as I went.
Before my current role, I interned at M&C Saatchi MENA, where I got my first real look at how design functions inside a large agency. The pace, the collaboration, the gap between what you design and what actually ships.
I'm currently the UX/UI designer at Create Advertising Agency — the only one. That's meant learning to move fast without sacrificing structure, and making design decisions I can stand behind without anyone to check them with.
What
I've worked across a varied range of projects: delivery apps, restaurant operations platform, a spa booking website, a luxury clothing brand, a corporate investment firm, and the agency's own website. Different constraints, same core approach.
I care about the full picture, not just how something looks, but how it's organized, how a user moves through it, what happens when something goes wrong, and how the decisions hold up. The visual and the structural aren't separate things for me.
Where
I'm building toward product designer and design engineer roles. I want to work closer to the implementation layer — understanding front-end constraints well enough to design with them in mind, and being able to speak the same language as the engineers I'm working with.
I've got foundations in HTML and CSS, and I publish in Framer, which has given me a working feel for the gap between design intent and production reality. Closing that gap is what I'm interested in.
How
I design in systems rather than one-off screens. That means naming things properly, building components that scale, documenting decisions as I make them, and thinking about the edge cases before they become someone else's problem.
I work iteratively and take critique well — I'd rather someone poke a hole in my thinking early than discover the problem after the design is done. I push back when I think something is wrong, but I'm happy to be convinced otherwise.
I also use AI actively as part of my workflow — for research, copy, rapid iteration, and thinking through problems. It's part of how I work, not a shortcut.
Skills & Tools
UI Design: Design systems, component libraries, responsive design, micro-interactions, motion design, icon design, typographic systems
UX & Product Design: Information architecture, user flows, prototyping, heuristic evaluation, competitive analysis, persona development, edge and error state design.
Front-end: HTML, CSS, Framer (design + build)
Tools: Figma, FigJam, Adobe Illustrator, Photoshop, InDesign, After Effects, Blender
AI: Active use of AI tools across research, UX copy, iteration, and problem-solving in workflow
UI Design: Design systems, component libraries, responsive design, micro-interactions, motion design, icon design, typographic systems
UX & Product Design: Information architecture, user flows, prototyping, heuristic evaluation, competitive analysis, persona development, edge and error state design.
Front-end: HTML, CSS, Framer (design + build)
Tools: Figma, FigJam, Adobe Illustrator, Photoshop, InDesign, After Effects, Blender
AI: Active use of AI tools across research, UX copy, iteration, and problem-solving in workflow
Contact
Other
Extras + Proof of Life